Conversations: Sheree Gotuaco shares her insights

For this Conversation, we catch up with Sheree Gotuaco, CEO of Elite Garments, home of the Freeway, Ensemble, and Solo brands, and one of G&G's newest Directors. This interview was conducted by Lexie Shulze for the Metro Society feature. 

Name: Sheree Roxas-Chua Gotuaco

High School attended: Immaculate Conception Academy (High School)

College attended: University of Southern California (BS Marketing and Management), Fashion Institute of Design and Merchandising, Los Angeles (Fashion Design)

 

Can you tell us a bit about your childhood? 

My nuclear family was close. We always spent time together (my parents and 2 younger siblings) during holidays or summer breaks, even if we were already studying in the US. My parents both work, but they were almost always around for dinner and weekends. Like many children from private schools, my life was considered sheltered.

 

How did you get involved with Gifts and Graces? 

Marivic (Limcaoco) called me up to ask me if I would like to join and be a Director of Gifts and Graces as Sandy requested. They thought that my experience in retail would help in getting more ideas to improve the marketing and selling aspect of the products. Right now, I help in product development (creating collections for existing products) and giving suggestions and guidelines for retail penetration. I just joined the group this August and have been enjoying my involvement. It feels good to help and be creative at the same time.

Were you always into outreach growing up or did you only recently get into it?

I was part of the Social Action Student Staff in ICA. We visited some less fortunate areas. I remember that there was a time we were asked to go for an overnight in one of the communities, but my parents did not allow me. I cried a lot that night. During college and after, unfortunately, I did not have much opportunity to get involved in outreach programs.

What was your moment of epiphany to devote time to Gifts and Graces?

When Marivic called me up and told me about G & G, it sounded very interesting but I was also concerned about adding more responsibilities to my very full plate. But when she explained that I did not really need to implement the plans, but would just be guiding and working with a full team, it became a lot less daunting and more exciting.

Two main things attracted me to G & G, the first is also to be able to have the chance to expose my children to these communities. My children do not have much exposure to less fortunate communities outside family, friends and school, and through this I can hopefully make them be more aware of the realities outside their sheltered world.

Second, using creativity and ideas through products and helping the communities at the same time sounded very exciting. Working with other directors and the G and G team are also definite pluses.

 

What message would you like to leave the readers about their social responsibility to the less fortunate?

At this early stage, I have not seen the end fruits of my contributions yet, but from my standpoint now, I see the personal benefits like how it feels good to help and be part of the process.

Finally, our Conversation with Aun, our second AYAD volunteer who got away with many things just by putting on his jacket, presumably because it made him look like a "businessman from Cebu!" Here is his interview

At Aun's farewell lunch.
With the G&G team Nanding, Greg, Jo, Marge

Name: Aun Ngo
Age: 28
Nationality: Australian

What made you decide to volunteer?
I have been an avid supporter of volunteering for some time now and was involved in a soup kitchen back in Melbourne for over 8 years. So when the opportunity to volunteer internationally came up, I jumped at the chance. The role, which lasted 10 months, also gave me ample time to explore parts of the country and it's culture.



What are two interesting things about the Philippines that the average person doesn't know?

Prior to going to the Philippines, I didn't actually know all that much about the place. The most interesting thing that I will take away is just how beautiful and diverse the country is. Still relatively off the radars of many travelers it is only a matter of time before the world finds out about the amazing beaches, islands, waterfalls, volcanoes and sights of the Philippines.

Another thing that might not be well known is how unique the culture is; The Philippines is unlike any other Asian country. There are Spanish elements, American influences, ancient Malay influences, religious and socio-political forces that combine to create a wonderfully eclectic mix.

How did you use your skills and experience?

I had the opportunity to utilise some of my experience with marketing, social networking and photography to take a look at G&G's operations and assist with planning for the future. (G&G comment: Aun is very friendly and very social. Aside from his official work to help G&G with marketing, particularly social marketing, he helped put us in touch with some others who have gone on to become G&G supporters as well)

Did anything go wrong that seems funny now?

There was that time at a function where another volunteer and I were speaking to a Filipina for a fair while before realizing she was one of the country's most famous artistas.

What was the best moment of the entire experience?

Getting the opportunity to attend the Asian Development Bank's Annual Meeting was definitely up there. Being able to listen to a wide range of people passionate about development regaling stories from around the region.

At the ADB Annual Meeting 2012.
With Greg, Marge, and Ponce Ernest Samaniego

What did you learn about yourself?

I learnt that it is possible to eat too much pork. (G&G says: LOL! and Marty's Aun?)


Why should other people do volunteer work? What did you gain from it?

I find that people who volunteer actually come away receiving far more from the experience than the people they seek out to help. Volunteering enriches your life, introduces you to people you may not have the opportunity to meet otherwise (both other volunteers and clients), and you definitely know that when you are volunteering, you're not doing it for the money!

I gained a whole new circle of friends, appreciation for an amazing country and some passable conversational Tagalog!

Visiting partner community FCED Foundation and chatting with its Executive Director Ms. Teresita L. Silva.
Also in the photo: Raymund Acedera, Greg Perez, Atty. Rudyard Arbolado

At the Amazing Women Exhibit at SM North Edsa with the extended G&G family.
From L to R: Cielo Bueno, Mrs. Melot Moral, Loida, Carla, Raquel, Marge, Jo, Greg, Aun,
Nanding, Ponce, and Ms. Jen Colayco, head of SM Supermalls' Women's Committee

Conversations

A Conversation with Ms. Sandy Romualdez

For our next batch of Conversations we bring you chat sessions between Lexi Schulze, Associate Features Editor of Metro Society and several of our board members. These interviews were conducted in line with Shopping for a Cause, Lexi's article about Gifts and Graces which came out in Metro Society's October 2011 issue. 

Here we're proud and happy to share with you the highlights of Lexi's chat with Sandy, G&G's Founder and President.

LS: Were you always into outreach growing up? 

SR: My school Assumption instilled in me a strong sense of social responsibility. We had many outreach programs and immersions The one that had a strong impact in my life was an immersion we had in Baguio....I experienced how a farmer lived. Although it was only for a week it opened my eyes to social realities in a faith experience.

LS: How did you get involved with Gifts and Graces?

SR: The idea of the foundation germinated when I was taking up my Masters in Development Management. I discovered that many foundation put up livelihood programs to help people out of poverty but have difficulty selling and marketing these goods to the public. This is where we thought Gifts and Graces could help.

LS: Why is the organization called Gifts and Graces?

SR: Mariles Gustilo , who's one of the most creative people...she and her team at Lowe helped us develop not only a name but also a branding identity for the foundation. We loved the name Gifts and Graces because it captures what we do in the foundation.... "with every gift purchased you share your graces with those in need

A Conversation with Colette

This month in Conversations, we talked to Colette Forma one half of the dynamic duo behind Moodies, a marketing company specializing in creating the mood necessary for the audience to be receptive to your message. Colette came to volunteer with G&G through SharePeople. She came to the Philippines for two power weeks and remains in touch with the team. Here we get up close and personal with Colette who gets candid about the best moment of her experience and what she learned about herself.

G&G: Tell us your Name, Age, Nationality, Occupation

CF: My name is Colette Forma. I was born and raised in The Netherlands and this year I reached the age of 40. Together with my business partner, I own and run Moodies: a company specialized in moodmaking. Our work fields are both internal and external communications and brand experiences.

G&G: What made you decide to volunteer?

CF: In April 2011, our company Moodies celebrated its 10th anniversary. A special moment that we wanted to mark in a meaningful way. Around the same time, we met SharePeople, a Dutch organisation that connects social entrepreneurs in developing countries with European professionals in various fields. They suggested we volunteer for Gifts & Graces, who were in need of a retail concept for their fair trade products. The question fitted my experience and after the first contacts with G&G I decided to volunteer at G&G for a period of two weeks. Short but intense!

G&G: As a volunteer how did you use your skills and experiences to help G&G and its advocacy?

CF: The task at hand was helping to develop a G&G fair trade retail concept. We knew very little about the fair trade business in general and had no knowledge of the Filipino market at all, so there was a moment of serious hesitation – were we able to do this? But the organisation and it's purpose were so appealing, we decided to give it a go. Only one of us could actually go to the Philippines, but together, we prepared the case from Holland as well as we could. We read G&G's business plans, talked to fair trade organisations and even worked out a detailed planning and budget format.

a sketch of the G&G store by Marge Obligacion,
based on the brainstorming

Soon after arrival in Manila, it became clear to me that the G&G team had an enormous amount of knowledge and some very good ideas about the future retail store. What I mainly did was facilitating the G&G team to make the right choices, by giving them focus and describing the 'next steps' as clearly as possible. One of the first things we did was a high-pressure, creative energetic brainstorm on the target group with the complete G&G team. It helped the team to imagine their target group as if it was an actual person. This way, they could make clear choices: in which kind of malls should the G&G store be located? What should the store look like? How should the products be presented? And how can we promote the G&G store and everything it stands for? It was the starting point for delivering the description on the personality of our future customer, the design proposal and sketches of the exterior and interior of the shop, and important details like wrapping, music and clothing of staff among many others. In the process, of course I added some of my ideas on retail and communication as well ;-)

Photos from Day 2. Above: Colette with the women of Kapitbahayan Candles.
Below: Colette with the newspaper bag makers of FCED Foundation

G&G: Did anything go wrong that seems funny now?

CF: At the end of each day, I emailed all documents to Holland. Thanks to the time difference, Monique was able to further work on the documents. This way, we could work for G&G around the clock! Towards the end Monique worked on the last changes in the Keynote presentation for the Board of Directors while it was night time in Manila. When checking my email in the early morning, there was no newer version of the Keynote there. Strange, because she knew we needed it in the morning. I couldn't do anything, because in the meantime she was asleep in The Netherlands. Just when I started worrying what happened, an email came in. Fact was that she finished the Keynote late at night, but forgot to mail it to me. She couldn't sleep tough and was wondering why. Until she realized! 

G&G: What are two interesting things about the Philippines that the average person doesn't know?

CF: That 'time' is a very flexible concept and that you can't survive in the Philippines without texting: it's a way of life!

Colette's images around Makati

G&G: What was the best moment of the entire experience?

CF: There where actually lots of good moments, working with the G&G team. The best? Probably presenting to the Board of Directors and realise they were not discussing whether the retail store should be opened, but what location would be best! That was a big compliment for a great team effort.

G&G: What did you learn about yourself?

CF: I guess I learned that with my drive and perseverance I can inspire others to really make things happen. I also learned that I find it hard to speak out my feelings and needs, certainly if this means that I have to confront others. Something to work on!

G&G: Why should other people do volunteer work? What did you gain from it?

CF: Volunteering at G&G gave me the opportunity of working in a different culture (with all the challenges and uncertainties that come with it). Getting to know the team in a very short time, finding out about their roles and personal challenges, facilitating brainstorms in a completely new setting, working together and motivating everyone to deliver their part of the process, seeing the enthusiasm grow. It gave me excitement and satisfaction to be able to do so, far away from my common workspace.  

Colette and Greg at the Legaspi Market
on Colette's first day in Manila

Within just two weeks, the G&G team and Moodies created a store design, a plan of attack, planning, budget and promotional plan. It has been very rewarding for us to add a little to G&G's final goal: giving power to social entrepreneurship and help marginalized individuals to become self-reliant and dignified members of society. We hope the first retail store will open its doors soon! 

Being 'out of your comfort zone' certainly makes you grow as a person! Just do it…

Colette Forma and Monique are the managing directors of Moodies, a Dutch agency that works for large corporate clients. We make sure our client's target groups are receptive to their message. Our moodmaking activities concentrate on internal and external communications, as wel as brand experience and interior design.

To learn more about Colette & Monique's time with G&G, click here. 

A Conversation with Jessica Chittaphong

This month in Conversations we have Jessica Chittaphong who was with G&G from June to August 2010 through the Ambassador Corps program of the University of the Pacific in Stockton, California. When Jessica volunteered she had just completed a double degree B.A. International Relations and Global Studies and B.A. Asian Studies: Japanese Concentration. Today she has completed her Masters of Science (MSc) course at the London School of Economics in Global History with a focus was on globalization and Asia, as well as comparative world history. Whew! 

Here Jessica tells us what surprised her about the Philippines and what her trip to the Philippines and her volunteer experience taught her about herself.

G&G: Tell us your Name, Age, Nationality, Occupation

JC: Jessica Chittaphong, 28, American, Student

G&G: What made you decide to volunteer?

JC: I decided to volunteer at Gifts & Graces because I wanted to see social entrepreneurship in action and get some real experience. I firmly believe in helping people break free from the poverty trap by using their own ingenuity and keeping their dignity, instead of just inefficiently giving out hand-outs. The latter has proven to be unsustainable and does not provide people with new skills or instill them with a will to work.

G&G: What are two interesting things about the Philippines that the average person doesn't know?

JC: One, the Philippines has an almost disturbing amount of gigantic shopping malls! Two, One has to be a world class driver to drive on the streets of Manila!

G&G: As a volunteer how did you use your skills and experiences to help G&G and its advocacy?

Jessica at the G&G booth
at the Franchise Expo 2010

JC: As a volunteer, I used my research skills to estimate G&G's Social Returns on Investment. It was not all that acurate and I still had a lot to learn, but it provided the organization with a place to start. I also used my social skills when presenting and selling items at various expo's and fair trade shows. That was really fun because I got to meet a lot of people and everyone was curious to know what an American was doing selling painted newspaper bags.


G&G: What did you learn about yourself?

JC: During my time with Gifts and Graces I learned a lot about myself. I have a clearer understanding of what my strengths are, but more importantly I recognized what my weaknesses are. Challenging yourself is important, however; it is also advantageous to know one's limits. In the Philippines I also found out how much a person could adapt to any environment. I was in a foreign land, at night I could not get to sleep because it was so hot, and I almost got washed away during a flash flood. But because of the connections I made with the wonderful people I came in contact with and a positive attitude, even after only 3 short months, I thought of this foreign country as home.

G&G: Why should other people do volunteer work? What did you gain from it?

JC: Other people should volunteer because it definitely adds perspective to your life. Seeing all those people, who didn't really have a lot, working so hard, motivated me to try my best as well. When you are working for something bigger than yourself, you get a sense of satisfaction that you can't get elsewhere...and sometimes you get addicted to it.

.

Conversations

At the Partner's Conference. Mike facilitates with
Darlyn Ty and Anurag Goel

Earlier this month we posted part 1 of this Conversation with AYAD volunteer Michael Golsworthy who, like Chiqui Go, shared his thoughts on volunteerism. For our second Conversation, we ask Michael more questions about his stay in the Philippines. Here Michael gives us a unique perspective from someone who enjoyed his 8+ months both in G&G and travelling the country on weekends!

G&G: What are two interesting things about the Philippines that the average person doesn't know?

MG: 1. The Philippines is the undiscovered jewel of South East Asia for travellers. Before working in the Philippines I'd never thought about travelling there, but as soon as I landed that stormy Friday night I realised it was a country I'd have fun exploring. The fun and friendly reception from our Filipino volunteer coordinators, the colourful jeepneys weaving through the traffic blaring out MC Hammer and Justin Bieber and the karaoke on arrival at the hotel.. And it only got better from there. From the great people to the stunning beaches, the perilous volcanoes to the fantastic festivals.. the Philippines has a lot to offer those who venture past the traditional holiday destinations of Thailand and Vietnam.

2. Manila is actually a pretty cool city. Much like my home city of Melbourne, you won't see the highlights of Manila in a tourist brochure. It takes work to hunt out the gems in this chaotic metropolis, like the great live music scene which seems to thrive solely by word of mouth.

G&G: Did anything go wrong that seems funny now?

MG: Most of my favourite travel stories start with something going wrong... While visiting the island of Siquijor, I had a bit of a motor bike accident, when a stray basketball from a game by the side of the road almost went under my wheel.. After riding all the way back to the hotel in second gear with potentially broken left foot, I had to race to the boat, then the hospital in Dumaguete to try to get an xray before my flight was leaving for Manila. I got the all clear 40 minutes before my flight was due to depart, so given you have to check in 45 minutes before the flight time, I didn't bother trying to make it and went to an internet cafe to book another flight. 20 minutes later I got a call from my friends at the airport telling me to get on a tricycle and get to the airport the airport staff said not to worry about the 45 minute check in rule... I got to the airport with 30 seconds to spare and ran/hopped all the way to the plane late and holding everyone up... and then a little behind me a filipino guy moseyed on up to the check in counter, checked in his bag and walked on the the plane, relaxed as you like... Apparently I hadn't quite adjusted to Filipino time in the provinces.

G&G: What was the best moment of the entire experience/trip?

MG: Too many to mention...

At work: Facilitating the strategy workshop with the board and working with the team to pull off a great marketing and sales event across the SM malls.

Around Manila: Dancing the night away at a Bruno Mars concert

On holidays: Swimming with a whale shark in Donsol, rock climbing up waterfalls outside of Moalboal and joining the fun for a couple of brilliant town festivals.

G&G: What did you learn about yourself?

MG: That I should avoid basketballs..

From L-R: Darlyn Ty, Greg Perez, Michael Golsworthy,
Jonalyn Dupa, Marge Obligacion, Nanding Regalado

G&G September newsletter

G&G is now at the Ayala Museum Shop! We share the news in our September newsletter. Also read about featured community Hardin ng Kalikasan. View it in your browser here then subscribe to our newsletter to get it in your email monthly. Thanks for your support!

 

 

Conversations

This month, we introduce a new segment – Conversations where we sit down with G&G's favorite people – our clients, partners, producers, directors and many others, to pick their brains or go heart-to-heart on a range of topics. To kick off the series, we start with our volunteers: wonderful, big-hearted people who have so generously given of themselves and have contributed greatly to our projects and programs.

For our maiden interview, we talked to Ms. Chiqui Escareal-Go, President and Chief Service Strategist of Mansmith and Fielders Inc., an advocacy-based marketing and sales training and consultancy company. Chiqui very graciously agreed to be one of G&G's guest lecturers/facilitators at our Lecture Series for our partner communities in 2010. Here Chiqui tells us in her own words why she volunteered, what she did with us, and what she got out of it.

G&G: Tell us your Name, Age, Nationality, Occupation

Chiqui Escareal-Go, 49, Filipino, Trainer/Facilitator, Entreprenuer

G&G: What made you decide to volunteer with Gifts and Graces?

CEG: Belief in the sincerity of the advocacy and the people behind the advocacy

G&G: As a volunteer how did you use your skills and experiences to help G&G and its advocacy?

CEG: I helped in training in the area of positive thinking particularly reframing common issues for a more proactive, 'can-do' attitude; I have continued to remain involved with G&G through donations and training. Being involved also means patronizing products and services of G&G's partners.

G&G: Why should other people do volunteer work? What did you gain from it?

CEG: Any volunteer work grounds people to the life-giving, life-affirming, and life-empowering. Meaning, as volunteers “help others” they learn to raise their personal bars in resilience, resourcefulness, courage, empathy, hope, patience, creativity and yes, even re-define their sense of happiness and self. Simply put, when a volunteer “gives,” he/she actually “gains” more in terms of psychic rewards that are definitely priceless.

Above: Chiqui conducts a Creative Appreciative Workshop - a unique, refreshing, and empowering approach to initiate positive change

Below: G&G's partners have gotten into the spirit of the workshop. Chiqui listens in on one of the groups