G&G: Tell us your Name, Age, Nationality, Occupation
CF: My name is Colette Forma. I was born and raised in The Netherlands and this year I reached the age of 40. Together with my business partner, I own and run Moodies: a company specialized in moodmaking. Our work fields are both internal and external communications and brand experiences.
G&G: What made you decide to volunteer?
CF: In April 2011, our company Moodies celebrated its 10th anniversary. A special moment that we wanted to mark in a meaningful way. Around the same time, we met SharePeople, a Dutch organisation that connects social entrepreneurs in developing countries with European professionals in various fields. They suggested we volunteer for Gifts & Graces, who were in need of a retail concept for their fair trade products. The question fitted my experience and after the first contacts with G&G I decided to volunteer at G&G for a period of two weeks. Short but intense!
G&G: As a volunteer how did you use your skills and experiences to help G&G and its advocacy?
CF: The task at hand was helping to develop a G&G fair trade retail concept. We knew very little about the fair trade business in general and had no knowledge of the Filipino market at all, so there was a moment of serious hesitation – were we able to do this? But the organisation and it's purpose were so appealing, we decided to give it a go. Only one of us could actually go to the Philippines, but together, we prepared the case from Holland as well as we could. We read G&G's business plans, talked to fair trade organisations and even worked out a detailed planning and budget format.
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| a sketch of the G&G store by Marge Obligacion, based on the brainstorming |
Soon after arrival in Manila, it became clear to me that the G&G team had an enormous amount of knowledge and some very good ideas about the future retail store. What I mainly did was facilitating the G&G team to make the right choices, by giving them focus and describing the 'next steps' as clearly as possible. One of the first things we did was a high-pressure, creative energetic brainstorm on the target group with the complete G&G team. It helped the team to imagine their target group as if it was an actual person. This way, they could make clear choices: in which kind of malls should the G&G store be located? What should the store look like? How should the products be presented? And how can we promote the G&G store and everything it stands for? It was the starting point for delivering the description on the personality of our future customer, the design proposal and sketches of the exterior and interior of the shop, and important details like wrapping, music and clothing of staff among many others. In the process, of course I added some of my ideas on retail and communication as well ;-)
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| Photos from Day 2. Above: Colette with the women of Kapitbahayan Candles. Below: Colette with the newspaper bag makers of FCED Foundation |
G&G: Did anything go wrong that seems funny now?
CF: At the end of each day, I emailed all documents to Holland. Thanks to the time difference, Monique was able to further work on the documents. This way, we could work for G&G around the clock! Towards the end Monique worked on the last changes in the Keynote presentation for the Board of Directors while it was night time in Manila. When checking my email in the early morning, there was no newer version of the Keynote there. Strange, because she knew we needed it in the morning. I couldn't do anything, because in the meantime she was asleep in The Netherlands. Just when I started worrying what happened, an email came in. Fact was that she finished the Keynote late at night, but forgot to mail it to me. She couldn't sleep tough and was wondering why. Until she realized!
G&G: What are two interesting things about the Philippines that the average person doesn't know?
CF: That 'time' is a very flexible concept and that you can't survive in the Philippines without texting: it's a way of life!
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| Colette's images around Makati |
G&G: What was the best moment of the entire experience?
CF: There where actually lots of good moments, working with the G&G team. The best? Probably presenting to the Board of Directors and realise they were not discussing whether the retail store should be opened, but what location would be best! That was a big compliment for a great team effort.
G&G: What did you learn about yourself?
CF: I guess I learned that with my drive and perseverance I can inspire others to really make things happen. I also learned that I find it hard to speak out my feelings and needs, certainly if this means that I have to confront others. Something to work on!
G&G: Why should other people do volunteer work? What did you gain from it?
CF: Volunteering at G&G gave me the opportunity of working in a different culture (with all the challenges and uncertainties that come with it). Getting to know the team in a very short time, finding out about their roles and personal challenges, facilitating brainstorms in a completely new setting, working together and motivating everyone to deliver their part of the process, seeing the enthusiasm grow. It gave me excitement and satisfaction to be able to do so, far away from my common workspace.
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| Colette and Greg at the Legaspi Market on Colette's first day in Manila |
Within just two weeks, the G&G team and Moodies created a store design, a plan of attack, planning, budget and promotional plan. It has been very rewarding for us to add a little to G&G's final goal: giving power to social entrepreneurship and help marginalized individuals to become self-reliant and dignified members of society. We hope the first retail store will open its doors soon!
Being 'out of your comfort zone' certainly makes you grow as a person! Just do it…
Colette Forma and Monique are the managing directors of Moodies, a Dutch agency that works for large corporate clients. We make sure our client's target groups are receptive to their message. Our moodmaking activities concentrate on internal and external communications, as wel as brand experience and interior design.
To learn more about Colette & Monique's time with G&G, click here.
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