Top 3 Tips for Corporate Gift-Giving with Meaning

It's the season for Corporate Giving.  At the end of the year, companies take stock of the year that was and look forward to the coming year. In as much as corporate gift giving is seen as a marketing tool, it is also a great way for companies to sincerely show appreciation, give thanks, and say, 'looking forward to working with you again next year.' These messages are true for clients as they are for suppliers, employees, and in the case of non-profits or social enterprises, donors, volunteers, and other supporters.

Here are our top three tips for corporate gift giving with meaning.

1. Customized
Whenever possible, tailor the gift to the interests or hobbies of the recipient. This shows that thought and care went into the selection of the gift. If personalization is not possible, go for a unique, custom gift instead that the recipient will not easily find in a mall or receive from other companies.

2. Personalized
In connection with the customized theme, take the time to write a hand written note to personalize each gift. Make sure the note is personalized as well. We have long advocated maintaining this practice in this day and age of emails, text messaging, and tweeting. A hand written note is a simple but powerful gesture to show sincerity.

3. Meaningful
A major trend in recent years that will gain even more momentum in the future is the growing awareness and concern for sustainability and meaning. Giving a gift that shows care for other stakeholders taps into the growing desire for accountability and responsible consumption. Gifts that are made from upcycled materials, or made without animal testing, or made by a company with a sustainable supply chain are just a few examples. Given the range of possibilities, choose a gift that is aligned with the company's values and if possible core business.


These three tips are great for all kinds of gift-giving, not just for Christmas. Surprise and delight those that have made your life easier or helped you achieve success. Don't pass up the chance to strengthen connections throughout the year with even a simple gift or a hand-written card and you're sure to cultivate meaningful relationships and goodwill.