This month in our special feature Ex Libris, Latin for from the books, we once again peek into the bookshelves of the G&G team. This month, Greg and Aun share their recommendations:
On Strategy
I enjoyed reading this paper because the concept of nonmarket strategy extends the concept of Porter's Five Forces and says that leaders should take into consideration the political, social, and policy environments and create opportunities in them. One
of my favorite examples of non market
strategy is Toyota's steps to
influence policy around the use of hybrid cars. They successfully lobbied for the passing of a law in California to allow hybrid cars to use the carpool lane even with only the driver in it. By looking at and shaping their nonmarket, Toyota was able to create an environment that boosted sales of the Prius. What nonmarket forces impact the competitive advantage of your enterprise?
- Greg
On History
At Home: A Short History of Private Life by
Bill Bryson
A fascinating look, through the lens of history, at the
modern house and all the things we seem to fill them with. Bill Bryson
books are a must for those who love to find out random facts about
everything
- Aun
Happy Reading!
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